Reports

The Reports page lets you create and manage custom reports to track the metrics that matter most to your business.

Reports List

The main Reports page displays all your saved reports with:

  • Report Name — The title you gave the report
  • Report Type — Website Report, Product Report, or Website & Product Report

Click any report to view it, or click New report to create a new one.

Report Types

Reports can be scoped to different data sources:

  • Website Report — Uses data from website context (marketing pages, landing pages)
  • Product Report — Uses data from product context (in-app usage)
  • Website & Product Report — Combines data from both contexts

Creating a Report

  1. Click the New report button
  2. Choose a report type (line chart, bar chart, pie chart, metric card, funnel, etc.)
  3. Select the data source (Website, Product, or both)
  4. Configure the metrics and dimensions you want to track
  5. Set filters (date range, user segments, events, etc.)
  6. Name your report and save

Common Report Examples

Website Reports

  • Traffic by source over time
  • Signup conversion rate by landing page
  • Visitor counts by country

Product Reports

  • Feature adoption rates
  • Active users over time
  • Event counts by type

Combined Reports

  • Full funnel from first visit to feature usage
  • User journey from signup to activation